The key reason for this explosive growth and what seems like a yogurt brand in every available corner, strip mall and random location is purely economics.

The key reason for this explosive growth and what seems like a yogurt brand in every available corner, strip mall and random location is purely economics.

Casual dining mom-and-pops haven’t been hurt as much by the recession, mainly because people feel a strong connection to the businesses. Becoming a local leader and integral part of the community, versus a faceless chain, can go a long way to developing customer loyalty.
Like the slew of retail companies that offer 100-calorie, portion-controlled products to consumers, a handful of quick-serve operators are also jumping on the trend. But so far most chains have restrained from such a “better for you” marketing gambit and, in fact, show little inclination to back away from a recession-proof emphasis on volume as value.