“Competition is always a good thing. It forces innovation, better pricing and more amenities,” says James Sinclair, President of night life specialists OnSite Consulting, commenting on Nazarian’s new club. “In the end, it benefits the consumer.”
Industry watchers said nightclub owners are being forced to offer discounts, especially on bottle service, to keep customers spending and to remain viable in a saturated market – there are more than 50 nightclubs within Hollywood’s 3.5-mile radius.
James Sinclair, founder of L.A. hospitality consultancy OnSite Consulting, said that anybody can run a nightclub in a good economy, but only the professionals will be able to make money these days.
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