Posts Tagged ‘hotel room rates’

Hotels are adding and raising room surcharges to boost profit. It’s a risky strategy, as room rates are the No. 1 or No. 2 determining factor for leisure travelers who book rooms.

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Economic crisis, lower than average consumer spending, third party booking sites, commission based sales and tourism taking a turn for the worse are all paths that lead to the same location – lower average room rates (ARR). The strain from the online retail model continues to put tremendous pressure on rates, forcing operators to believe that even lower rates must be offered to these online consortia.

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