Nationwide Restaurant Consultant

Rolling Stone is making its red carpet premiere this summer at the Hollywood & Highland Center with the opening of its first restaurant and lounge, but it won’t be the only rock star on that mall’s stage. That’s because Rolling Stone is set to open its doors just as Hard Rock Café is scheduled to launch a restaurant and live event venue in the same center – in a first-ever competition between the two iconic names.

Hotels are adding and raising room surcharges to boost profit. It’s a risky strategy, as room rates are the No. 1 or No. 2 determining factor for leisure travelers who book rooms.

The point of the rewards program isn’t for the customer, its for the restaurant – disguised. Drive traffic and promotions without taking away from the existing. The value lies in the marketing ability to get the customer in order to push them towards what you want to accomplish.